Could China’s most famous couturier benefit from the collaboration? Unlike last year when another doll was released, this Barbie set is definitely worth considering since it has been designed by Guo Pei, China’s only officially recognised couturier. Headquartered in California, they own one of the world’s most advanced portfolios of children’s and family entertainment franchises. On New Year’s Eve, families gather to celebrate with food, fireworks, and time-honoured traditions and collecting Barbie Lunar New Year dolls may become a treasured tradition in future celebrations.īarbie is a fashion doll manufactured by Mattel, Inc., an American multinational toy manufacturing and entertainment company founded in 1945. The Lunar New Year is a 15-day celebration marked by festive performances and lucky red decorations. Three scroll-stopping campaigns in celebration of the Chinese New Year of the Tigerīarbie has created a doll dedicated to the celebration in collaboration with Chinese stylist and designer Guo Pei. Barbie has created a doll dedicated to the celebration in collaboration with Chinese stylist and designer Guo Pei and with support from the Asian Couture Federation, enhancing the most important festival on the Chinese calendar. Several Western toy brands have captured the emerging trend, and this year it was Barbie’s turn. The Barbie wears a traditional Chinese wedding dress with Guo Pei’s signature embroidery detailing.įrom a commercial and marketing standpoint, the Spring Festival, or Lunar New Year, is becoming increasingly focused on children. This initiative shows the brand’s recognition of its audience’s Asian heritage.She is the designer of the CNY Barbie doll and successfully brought the doll to life. Guo Pei is China’s most well-known couturier.In collaboration with the Chinese stylist and designer Guo Pei and with the support of the Asian Couture Federation, Barbie has created a doll dedicated to the celebration and enhanced the most important festival on the Chinese calendar.
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